Our Story



It all began as a simple experiment.

Founded in 2009, Shwood was born from the limb of a Madrone tree, a rusty pair of cabinet hinges, and lenses from the corner store. The goal was simple—create a product that encompasses the individuality and uniqueness that can only be found in natural surroundings.



Pioneering the Process

Equipped with nothing more than rudimentary hand tools and a desire to be different, the manufacturing process was completely engineered from the ground up. Constant experimentation with tools, materials, and design and has resulted in an array of one-of-kind techniques that continues to evolve daily.

Discover Our Process


Constant Curiosity

Experimentation with new materials is at the heart of what we do. From our original wood frames to stabilized seashells and oxidized metals, Shwood has pioneered over 15 new materials in the eyewear industry.



Committed to Quality

Every piece of eyewear passing through our workshop has been manipulated by over twenty sets of hands, leading to their truly unique nature. In an industry consisting of a sea of sameness, the hope is that every Shwood product gives its wearer a sense of individuality that matches their own.

When paired with some of the finest optics and components available, the result is the world's finest natural eyewear.

Materials that Matter

We've scoured the globe for the finest components in the world. From the frames to the packaging, every aspect is carefully considered.

Wood

Shwood's 13-ply construction merges premium hardwoods with ultra-thin aluminum stringers for industry-leading durability and featherweight comfort.

Acetate

Crafted in Italy from cotton and wood pulp, Mazzucchelli acetate is known for its beautiful designs, supple textures, and 100 year legacy of quality.

Stabilized

A new innovation in the eyewear market, Shwood has developed an in-house resin-casting technique to quite literally freeze elements of nature in time.

Lens Tech

Designed with the outdoors in mind, 'Shwood Optics' proprietary lenses are crafted from CR-39 resin, boasting the highest clarity on the market.  All lenses offer 100% UVA/UVB protection.  Polarized models include an optical grade 5-layer Anti-Reflective coating.

Innovations

In addition to our core materials shown above, Shwood has developed over 15 new materials innovations in the eyewear market.  These materials include stone, newspaper, oxidized copper, glass, abalone shell, vinyl records, and many more.