2136 SE 7th Ave Portland OR 97214

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Time Well Spent / No. 14


Shwood / National Sunglasses Day

Yes, there is a holiday for sunglasses. We're not really sure why, but we like it. So to celebrate we've put together a little customer appreciation video of our awesome fans looking good in Shwood.

Add #SHWOODSHOP to your favorite Instagram photo of you wearing your Shwood sunglasses for a chance to win a free pair!

Contest runs 6/27 - 6/29.


Podcast / 99% Invisible

If you've ever flown into the PDX airport, you're probably aware of the infamous (and now replaced) PDX carpet. This beloved 80's pattern evolved into a social media staple, and even commercialized into everything from t-shirts and socks to beer and tatoos. But why? Where did this obsession stem from?

Deal of the Week

Sold out


Deal of the Week

Kennedy Acetate Sunglasses

Havana / G15 Polarized

The Kennedy's modest silhouette and keyhole bridge are flattering on a wide range of face shapes.

Hurry, Weekly Deal Changes In:



Video / Surf Dock

"At four am we were up, towing out what’s now known as "The Dock” in Bali for this concept shoot. We asked ourselves, what does the future look like? A cashless society? Self-driving cars? We’ll leave the wavepools for Kelly Slater and co. Instead, we envisioned lineup where you don’t have to paddle. Which turns out to be a rather dangerous affair."

Video Credit: STAB



Photo Story / Under Open Air

Under Open Air is the dream of 4 friends to tackle the 6000 mile TransAmerica Trail. The TAT is a 30 day marathon cross country dual sport route which covers just about every type of terrain imaginable. You travel over mountains, across deserts, forests, and everything in between. Sometimes climbing hills that feel almost vertical and other times going straight on a flat road for longer than you thought possible. In one day you can be stoked on life, only to feel like giving up on the trip an hour later. It's as much a physical challenge as it is a mental one.

Read The Full Story HERE

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